dress brand
asano chiyuki branding

brand direction : chiyuki asano ( milleb Inc. )
brand indentity + logo, graphic design : tomomichi ikeda

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brand concept

it’s pretty recent when girls started to talk about them. the era’s come for the sexy, not the sweet & feminine.
hostesses, who put in on beauty and have the wit and manner, are now the trendsetters.

their news-conscious and curious manner to pursuit on beauty and social affair; that idyllic sexiness, or allurement,
at times attract general interest and develop to a trend. likewise,
brisk men gather around to their strong intellect and curious mind.
their job is not just a nightclub business anymore. high quality service is now in demand,
and their skills do match those first-rate concierge and service staff at major companies if not more.

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chiyuki asano ( fashion designer )

after graduating ESMOD Paris,
she worked as a designer in paris
acquiring pattern techniques to emphasize the beauty of feminine bodylines.
she engaged in many brands and designs worldwide with her own brand
“J’espère” as well as sanei-international co., ltd.