TOCCA NYC / JPN -- preview release
tocca-japan.com/

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brand direction : ritsuko tsutsumi ( TOCCA JPN / OW ), jun takahashi ( OW )
account exective: mie koshihara (pgh)
art direction + graphic design : tomomichi ikeda ( ungraffi )
interactive design : minoru sako ( minsak )
technical deirection : nagi co., ltd.
tecnical manager : reiko kashima ( OW )

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TOCCA , TOCCA BEAUTY
The origins of TOCCA are as untraditional and whimsical as its clothing. In the winter of 1994, a group of friends and acquaintances gathered to celebrate the New Year in St. Lucia. Among them were Edoardo Mantelli, TOCCA’s Creative Director and TOCCA’s first designer, Marianne Oudejan. The two recognized a similar aesthetic and vision for beautiful yet affordable clothes with designer details. Within a few months, TOCCA’s third partner and President, Gordon Finkelstein, had joined the company after a fortuitous meeting of minds. The friends launched TOCCA from a small 400 square foot office in the garment district. TOCCA’s early collection, from candy-colored terry cloth tube dresses to sari-inspired embroidered mini dresses, were an immediate hit for their unique styling, unexpected details and surprisingly affordable pricing. TOCCA was worn by the tastemakers of the day – from Christy Turlington and Helena Christensen to Samantha Kluge, Tatiana Von Furstenberg and Zoe Cassavetes.